The world’s most underrated invention: Ketchup

This project began as a proactive idea between my partner and I during our first week as interns at Ogilvy Berlin. It made its way to print and was recently shortlisted at D&AD.

Observation: Real historical paintings showing people and their meals before Curtis Brothers ketchup saw the light of day in 1868, makes it clear that before the invention of ketchup, food was a pretty bland affair.

Agency: Ogilvy Berlin

Florian Hucker (ECD)
Alexa Bortz (AD)
Shlomo Genchin (CW)
Hajra Tariq (AD)
Nursolehin Yunos (AD)
Hugo Pareja (Sr AD)
Helge Hoffman (Sr CW)
Simone Kleisch (Sr Art Buyer)