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Turning small change into big purchases
We all have that secret place where coins end up being stored, whether it’s a drawer, a small box or an old peanut jar. So, to give your cent a new purpose, we created IKEA money banks based on items from our
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Micro Showrooms:
See a display of furniture in the form of money boxes
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Recipts
Reminders on grocery store receipts showing what you can do with your small change
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PayPal
Partnership to help users save online with a digital money box
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Vending Machine
Insert a coin to get a money box and that coin back for your first cent saving
AD: Alexa Bortz, Noé Cassi, Javier Granados Romero, Lorenzo Colnaghi
CW: Javier Granados Romero, Lorenzo Colnaghi
Animation: Javier Granados Romero, Lorenzo Colnaghi
CD: Sebastian Jerez
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